How to Master the Off-Season in Park City Utah

As the bustling winter season draws to a close in the picturesque town of Park City, UT, property owners find themselves facing an obstacle: vibrant, event-filled summers, also known as the off-season. Although we think summer is arguably just as stunning as the winters in Park City, it is most notably known as a ski town. While the slopes may be quieter and the trails less traveled, this is not the time to rest on your laurels. In fact, the off-season presents a unique opportunity for property owners to set themselves apart and stay competitive. Explore strategies that can help your property thrive during the off-season below.  


Diversify Your Offerings 

Who says the mountains aren’t the perfect summer vacation?! The “off-season” doesn’t mean there’s nothing to do in Park City. This is the time when locals rejoice and enjoy the town’s cultural events, summer markets and festivals, mountain biking and hiking, and nature’s beauty take center stage. These activities offer unique experiences for guests, the opposite of what the winter offers. Showcase local businesses to highlight activities such as guided hikes, art workshops, food tours, and wellness retreats. By offering a variety of diverse experiences, you’ll attract a broader range of visitors who are looking to make the most of their summer vacation.  


Promote Relaxation and Rejuvenation 

After a busy season of skiing and snowboarding, visitors may be seeking a more tranquil experience. Market your property as a haven of relaxation and rejuvenation. Highlighting amenities such as hot tubs, fireplaces, and a nice patio can do just that. Create special summer offers for guests looking for a peaceful getaway, whether they’re couples seeking a romantic retreat or individuals seeking a serene solo escape.  


Tailored Marketing Campaigns 

Shift your marketing focus to highlight the summer’s unique offerings. Social media, blog posts, and email newsletters are key to sharing insider tips on the best off-season activities, local events, and hidden gems that visitors can explore. Take it from the locals, Park City’s summer charm is the perfect way for guests to experience the area in a new light.  


Competitive Pricing  

Everyone loves a deal! Entice travelers with competitive pricing during the summer season. Offering specials deals, such as extended stay discounts or 3rd night free can make the decision to visit during the “off-season” more alluring to potential guests.  


Embrace Property Enhancement 

Utilize the off-season as a window to make property enhancements and upgrades. Infuse new life into interiors, update décor, schedule deep cleans and carpet cleans, and conduct essential maintenance tasks to ensure that your property is in impeccable condition for guests. By dedicating time to these improvements, guest satisfaction is not only enhanced, but also contributes to glowing reviews to attract more visitors during the summer season.  

Remember, staying competitive during the off-season isn’t just about weathering the quieter times, it’s about thriving on and showcasing the unique charms that Park City offers year-round. 

Embrace the opportunities that the off-season presents and position your property as the go-to choice for those seeking a memorable experience in this charming mountain town.  





Published on Friday, September 1, 2023